The founder’s story
Every brand starts with a
why?
Doctor Shrooms didn’t begin in a boardroom. It began at a kitchen table - a parent
looking for a simpler, kinder way to help their family feel their best, and a little boy
called Kian at the heart of it.
The founder never wanted to be on camera. He wasn’t sure how to articulate it, let alone
script himself - so we told him he didn’t have to. No autocue, no polished advert. We
planned the whole thing out for him and kept it deliberately simple: just him, a room and
a camera.
Then we did the hard part in the edit - removing every hesitation and false start until
what was left was honest, warm and completely cohesive. The mushroom with a heartbeat has
a real one behind it.
The response surprised him. That positive feedback gave him the confidence to pick up the
camera himself and start creating his own content. That’s the part we’re proudest of:
Rekognition isn’t only here to deliver the work - we’re here to encourage the people behind
the brand to back themselves and excel.
“We built the brand we wished we’d had - one the whole family could trust.”
Bringing life to your story. Edited and Directed by Rekognition.
